Singapore Daily                                                           
                                                                            
  Sheng Siong Group: No Expansion, No Buy; cut to Sell, $0.645 - TP $0.58   
  SSG SP | Mkt Cap USD712.9m | ADTV USD0.6m                                 
                                                                            
  Cut to a contrarian SELL. Our new TP of SGD0.58 is pegged at      
  19.2x FY14F PER, a 25% discount to regional peers on lower growth         
  potential and overall size. Transfer coverage to James Koh.               
 
  Sheng Siong is a single market, single category supermarket       
  operator in Singapore. We believe the limited growth potential does not   
  justify current lofty valuations of 22x PER.                              
 
  Store openings this year are unlikely to reach management’s       
  earlier target of 10% increase in GFA each year. The company’s strategy   
  is reliant on lower rental locations, an approach we believe is becoming  
  increasingly restrictive in Singapore.                                    
                                                                            
  Click here for full report                                                
  jameskoh@maybank-ke.com.sg   
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